Online Business Articles

Todays article highlights ways you can increase your sales by committing to practice some simple strategies.

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10 Killer Ways To Multiply Your Sales
by Dee-Dee MacLeod-Wilson

There are a number of strategies you can use to help improve your sales. You can try any or all of the 10 suggestions below to grow customer loyalty and your customer base.

1. Follow Up

When you make your first sale, follow-up with the customer. You could follow-up with a “thank you” email and include an advertisement for other products you sell. You could follow-up every few months or offer a subscription to your regular newsletter.

2. Upsell.

You could upsell to your customers. When they’re at your order page, tell them about a few extra related products you have for sale. If they have ordered an item you can suggest an upgraded version or model, or an essential that goes with it. They can just add it to their original order.

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There are certain things that a prospective customer looks for before making a decision to buy from you.

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10 Important Things To Tell Your Prospects
by Dee-Dee MacLeod-Wilson

Once you have gained the attention of your prospects the next thing you want to do is to persuade them to make a buying decision and convince them that it is worth while to buy from you.

There are a number of ways to do this.

Whether you engage your prospect through a sales letter for a primary product, advertising, or an e-commerce site with a shopping cart listing hundreds of items, your prospective customer needs to be reassured that it is to their advantage to buy from you.

It is important to build credibility before their first purchase, how you deliver on your promise will determine whether they will become repeat customers.

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There are many ways to attract the attention of your prospects but today we will look at using your picture to accomplish this.

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10 Ways To Gain Your Prospects Attention Using Your Picture Alone
by Dee-Dee MacLeod-Wilson

There’s no denying it, competition can be fierce in the marketplace.

No matter what your target market is, you will want to stand out head and shoulders above your competition to attract the attention of your prospects.

Not only is creating word pictures important to getting the attention of your prospects but giving them a visual cue is equally stimulating.

In situations where you have mere moments to make an impact, your picture may be the only thing that sets you apart from the rest.

Why your picture?

People are drawn to faces, there’s no denying this basic instinct. It’s imprinted in our DNA. If you have ever been a parent, worked with young children and babies, or studied child development you will know this to be true.

So why is knowing this important?

If you use your face on your website the casual browser will more than likely stop to take a look.

People like to ‘know’ who they are dealing with. They are not going to make a emotional connection with a corporate or business logo. However if they can see a face to the name they will be more open and receptive. So why not give your business or website your face.

That is not to say that you have to bear all to the world. You are entitiled to a private life. But you can create a business ‘image’ of yourself and market it as your business branding.

With some creativity you can use your photo as a point of difference to attract the passing attention of your prospects.

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Emotion is the ‘Motion Lotion’ of Sales. If you can connect your prospective customer with the emotion of having your product you are a good part of the way there. The quickest and easiest way to help your potential customer to connect with their emotions is to paint a word picture in their mind. Never underestimate the power of imagery.

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Paint A Word Picture To Excite Your Customer
by Dee-Dee MacLeod-Wilson

The life blood of any business is sales. Whether you are in the business of retailing products to the general pulbic, wholesaling to related trades, manufacturing goods, offering a service to companies or individuals, or marketing on the internet, you are in the exchange business - trading your product for profit.

So how do you make the shift from introducing a “prospect” to your product and converting them to customer or even better, a repeat customer?

So many sales pitches are dry and boring…

“Our widgit has ‘x’ whatsits”.
“We provide a complete solution to …”.
“Our software has ‘umpteen bells and whistles’ which do…”.

“Oh Good Grief!” I hear your prospect exclaiming “Yes, but what will it do for me?”

However, you can bring your selling to life by painting word pictures to excite your prospective customer.

Ask yourself…

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Today’s article is about how you can increase links to your web-site using collaborative strategies with other webmasters and offering free information and services…

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Multiply Your Web-site Links with Free Stuff

by Dee-Dee Macleod-Wilson

One of the most effective ways to get people to link to your web site is by offering other web masters the option of giving away your free stuff. In exchange, they link to your web site.

Why would other web masters want to do this? They may want give away a freebie to draw traffic to their web site. They also may not have the time, knowledge or skills to give away certain types of electronic freebies from their web site.

Your Links Will Just Keep Multiplying.

When a web master offers your freebie to his or her visitors. Those visitors may decide to also give away your freebie. And so on and so on… The linking can become viral and so the more people that link to your web site the more traffic you’ll get.

Below are four of the most popular types of freebies given away on the internet to increase traffic.

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