There are certain things that a prospective customer looks for before making a decision to buy from you.

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10 Important Things To Tell Your Prospects
by Dee-Dee MacLeod-Wilson

Once you have gained the attention of your prospects the next thing you want to do is to persuade them to make a buying decision and convince them that it is worth while to buy from you.

There are a number of ways to do this.

Whether you engage your prospect through a sales letter for a primary product, advertising, or an e-commerce site with a shopping cart listing hundreds of items, your prospective customer needs to be reassured that it is to their advantage to buy from you.

It is important to build credibility before their first purchase, how you deliver on your promise will determine whether they will become repeat customers.

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There are many ways to attract the attention of your prospects but today we will look at using your picture to accomplish this.

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10 Ways To Gain Your Prospects Attention Using Your Picture Alone
by Dee-Dee MacLeod-Wilson

There’s no denying it, competition can be fierce in the marketplace.

No matter what your target market is, you will want to stand out head and shoulders above your competition to attract the attention of your prospects.

Not only is creating word pictures important to getting the attention of your prospects but giving them a visual cue is equally stimulating.

In situations where you have mere moments to make an impact, your picture may be the only thing that sets you apart from the rest.

Why your picture?

People are drawn to faces, there’s no denying this basic instinct. It’s imprinted in our DNA. If you have ever been a parent, worked with young children and babies, or studied child development you will know this to be true.

So why is knowing this important?

If you use your face on your website the casual browser will more than likely stop to take a look.

People like to ‘know’ who they are dealing with. They are not going to make a emotional connection with a corporate or business logo. However if they can see a face to the name they will be more open and receptive. So why not give your business or website your face.

That is not to say that you have to bear all to the world. You are entitiled to a private life. But you can create a business ‘image’ of yourself and market it as your business branding.

With some creativity you can use your photo as a point of difference to attract the passing attention of your prospects.

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Emotion is the ‘Motion Lotion’ of Sales. If you can connect your prospective customer with the emotion of having your product you are a good part of the way there. The quickest and easiest way to help your potential customer to connect with their emotions is to paint a word picture in their mind. Never underestimate the power of imagery.

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Paint A Word Picture To Excite Your Customer
by Dee-Dee MacLeod-Wilson

The life blood of any business is sales. Whether you are in the business of retailing products to the general pulbic, wholesaling to related trades, manufacturing goods, offering a service to companies or individuals, or marketing on the internet, you are in the exchange business - trading your product for profit.

So how do you make the shift from introducing a “prospect” to your product and converting them to customer or even better, a repeat customer?

So many sales pitches are dry and boring…

“Our widgit has ‘x’ whatsits”.
“We provide a complete solution to …”.
“Our software has ‘umpteen bells and whistles’ which do…”.

“Oh Good Grief!” I hear your prospect exclaiming “Yes, but what will it do for me?”

However, you can bring your selling to life by painting word pictures to excite your prospective customer.

Ask yourself…

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Today’s article is about how you can increase links to your web-site using collaborative strategies with other webmasters and offering free information and services…

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Multiply Your Web-site Links with Free Stuff

by Dee-Dee Macleod-Wilson

One of the most effective ways to get people to link to your web site is by offering other web masters the option of giving away your free stuff. In exchange, they link to your web site.

Why would other web masters want to do this? They may want give away a freebie to draw traffic to their web site. They also may not have the time, knowledge or skills to give away certain types of electronic freebies from their web site.

Your Links Will Just Keep Multiplying.

When a web master offers your freebie to his or her visitors. Those visitors may decide to also give away your freebie. And so on and so on… The linking can become viral and so the more people that link to your web site the more traffic you’ll get.

Below are four of the most popular types of freebies given away on the internet to increase traffic.

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10 Cool Ways To Attract People To Your Web Site

by Dee-Dee MacLeod-Wilson

Traffic is the life-blood of any website. If you don’t have traffic, visitors coming to your site, you are dead in the water.
So much of an online business depends on getting traffic to your door, and much like an offline business you need to make your ’shop’ attractive to the casual passersby.
It is so important that much time and money is spent doing just that, getting people to your door in the hope they will come in and buy something.
Let’s be real here… why else would you have a website if it is not to make money.

There are a number of traffic strategies an online business owner can implement.

Search Engine Optimisation
SEO is setting up your website in such a way that the search engines show you favour and index your site in the search results. Doing SEO tasks such as, selecting good keywords that are relevant and appropriate to your website topic, using these keywords wisely in your page titles, headings, anchor text and articles all helps to build your search engine credibility and gain good placement in the search results.

Link Building
Building links to your site using Social Networks, Social Bookmarking, Article submission to Article Directories, etc. all help to gain link popularity with inwards links. Again the search engines will take note of this.

Apart from doing SEO and Link building there are a number of other things you can do to make your web site attractive to new and returning visitors. While SEO is important to get the ‘good’ listing in the search engine result pages for your keywords, in the end it is people who will be visiting your site. Read the rest of this entry »