Emotion is the ‘Motion Lotion’ of Sales. If you can connect your prospective customer with the emotion of having your product you are a good part of the way there. The quickest and easiest way to help your potential customer to connect with their emotions is to paint a word picture in their mind. Never underestimate the power of imagery.

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Paint A Word Picture To Excite Your Customer
by Dee-Dee MacLeod-Wilson

The life blood of any business is sales. Whether you are in the business of retailing products to the general pulbic, wholesaling to related trades, manufacturing goods, offering a service to companies or individuals, or marketing on the internet, you are in the exchange business - trading your product for profit.

So how do you make the shift from introducing a “prospect” to your product and converting them to customer or even better, a repeat customer?

So many sales pitches are dry and boring…

“Our widgit has ‘x’ whatsits”.
“We provide a complete solution to …”.
“Our software has ‘umpteen bells and whistles’ which do…”.

“Oh Good Grief!” I hear your prospect exclaiming “Yes, but what will it do for me?”

However, you can bring your selling to life by painting word pictures to excite your prospective customer.

Ask yourself…

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