Todays article highlights ways you can increase your sales by committing to practice some simple strategies.

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10 Killer Ways To Multiply Your Sales
by Dee-Dee MacLeod-Wilson

There are a number of strategies you can use to help improve your sales. You can try any or all of the 10 suggestions below to grow customer loyalty and your customer base.

1. Follow Up

When you make your first sale, follow-up with the customer. You could follow-up with a “thank you” email and include an advertisement for other products you sell. You could follow-up every few months or offer a subscription to your regular newsletter.

2. Upsell.

You could upsell to your customers. When they’re at your order page, tell them about a few extra related products you have for sale. If they have ordered an item you can suggest an upgraded version or model, or an essential that goes with it. They can just add it to their original order.

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There are certain things that a prospective customer looks for before making a decision to buy from you.

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10 Important Things To Tell Your Prospects
by Dee-Dee MacLeod-Wilson

Once you have gained the attention of your prospects the next thing you want to do is to persuade them to make a buying decision and convince them that it is worth while to buy from you.

There are a number of ways to do this.

Whether you engage your prospect through a sales letter for a primary product, advertising, or an e-commerce site with a shopping cart listing hundreds of items, your prospective customer needs to be reassured that it is to their advantage to buy from you.

It is important to build credibility before their first purchase, how you deliver on your promise will determine whether they will become repeat customers.

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Emotion is the ‘Motion Lotion’ of Sales. If you can connect your prospective customer with the emotion of having your product you are a good part of the way there. The quickest and easiest way to help your potential customer to connect with their emotions is to paint a word picture in their mind. Never underestimate the power of imagery.

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Paint A Word Picture To Excite Your Customer
by Dee-Dee MacLeod-Wilson

The life blood of any business is sales. Whether you are in the business of retailing products to the general pulbic, wholesaling to related trades, manufacturing goods, offering a service to companies or individuals, or marketing on the internet, you are in the exchange business - trading your product for profit.

So how do you make the shift from introducing a “prospect” to your product and converting them to customer or even better, a repeat customer?

So many sales pitches are dry and boring…

“Our widgit has ‘x’ whatsits”.
“We provide a complete solution to …”.
“Our software has ‘umpteen bells and whistles’ which do…”.

“Oh Good Grief!” I hear your prospect exclaiming “Yes, but what will it do for me?”

However, you can bring your selling to life by painting word pictures to excite your prospective customer.

Ask yourself…

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10 Cool Ways To Attract People To Your Web Site

by Dee-Dee MacLeod-Wilson

Traffic is the life-blood of any website. If you don’t have traffic, visitors coming to your site, you are dead in the water.
So much of an online business depends on getting traffic to your door, and much like an offline business you need to make your ’shop’ attractive to the casual passersby.
It is so important that much time and money is spent doing just that, getting people to your door in the hope they will come in and buy something.
Let’s be real here… why else would you have a website if it is not to make money.

There are a number of traffic strategies an online business owner can implement.

Search Engine Optimisation
SEO is setting up your website in such a way that the search engines show you favour and index your site in the search results. Doing SEO tasks such as, selecting good keywords that are relevant and appropriate to your website topic, using these keywords wisely in your page titles, headings, anchor text and articles all helps to build your search engine credibility and gain good placement in the search results.

Link Building
Building links to your site using Social Networks, Social Bookmarking, Article submission to Article Directories, etc. all help to gain link popularity with inwards links. Again the search engines will take note of this.

Apart from doing SEO and Link building there are a number of other things you can do to make your web site attractive to new and returning visitors. While SEO is important to get the ‘good’ listing in the search engine result pages for your keywords, in the end it is people who will be visiting your site. Read the rest of this entry »