10 Important Things To Tell Your Prospects

There are certain things that a prospective customer looks for before making a decision to buy from you.

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10 Important Things To Tell Your Prospects
by Dee-Dee MacLeod-Wilson

Once you have gained the attention of your prospects the next thing you want to do is to persuade them to make a buying decision and convince them that it is worth while to buy from you.

There are a number of ways to do this.

Whether you engage your prospect through a sales letter for a primary product, advertising, or an e-commerce site with a shopping cart listing hundreds of items, your prospective customer needs to be reassured that it is to their advantage to buy from you.

It is important to build credibility before their first purchase, how you deliver on your promise will determine whether they will become repeat customers.

1. Tell your prospects that you offer free delivery. This may cost a little money, but, you will gain the extra customers to make up for it.
2. Tell your prospects that you offer a lower price. If you can’t afford to offer a lower price you could always hold the occasional discount sale.
3. Tell your prospects that your product achieves results faster. People are becoming more and more impatient and want results fast.
4. Tell your prospects you’ve been in business for a longer period of time. People think if you’ve been in business longer you have more credibility.
5. Tell your prospects that your product tastes, smells sounds, looks, or feels better. When you target the senses you’re triggering human appeal.
6. Tell your prospects your product is compact or light. People may want to take the product on a trip or don’t have much room where they live.
7. Tell your prospects that your product lasts longer. People don’t like to spend more money purchasing replacement products all the time.
8. Tell your prospects that your product is easy to use. People don’t want to buy a product that they have to read a 100 page instruction manual.
9. Tell your prospects that your product has better safety features. People want to feel safe when they use your products.
10. Tell your prospects that you stand behind all your products. People want to know that you back- up any claims you make about your product.

Of course if you make these claims, as an ethical business owner you will ensure that your products deliver. Making promises only to get the sale can result is irreparable damage to your credibility  and your business.

Always make it a point to promise big and over-deliver, then your prospects will become happy regular customers.

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Dee-Dee MacLeod-Wilson, is a New Zealand work from
home Mom with a holistic approach to helping like
minded parents become successful work from home
families. Her Blog “Online Business Articles”
gives hints and tips on how to do it easily.

http://online-business-articles.wfh4l.com

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